Marketing activities that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget. Larger businesses can also trial marketing concepts and themes through Facebook before committing to bigger campaigns.
Using Facebook is a logical step for any business. Social Media marketing including Facebook is more cost efficient, more personal and more fluid than many other marketing mediums. Facebook in particular has become a great platform for reaching current, new and potential clients. Facebook is the largest website in the world and actually out populates the United States with more than 500 million active users. Here are some more Facebook facts:
So how is this relevant for business? As exhibited above, your clients, patrons, and friends are using Facebook to connect with each other, brands and businesses. The average person is sharing content that they “Like” 60 times a month. Facebook, if used correctly by a business, can provide a wonderful opportunity to let your brand go viral, reap the benefits of personal referrals, increase brand/business awareness, and provide a medium for customer feedback.