Using Facebook is a logical step for any business. Social Media marketing including Facebook is more cost efficient, more personal and more fluid than many other marketing mediums. Facebook in particular has become a great platform for reaching current, new and potential clients. Facebook is the largest website in the world and actually out populates the United States with more than 500 million active users. Here are some more Facebook facts:
There are 1.49 billion daily active users on Facebook.
Facebook users are accessing the site or app eight times per day on average.
People spend an average of 35 minutes per day on Facebook.
Facebook has more than 150 million daily viewers on Stories.
57% of consumers say that social media influences their shopping.
200 million people have joined Facebook Groups that they derive value from
- 96% of Facebook visits are made on smartphones; only 31.8% happen on desktop.
- 78% of American consumers say they’ve discovered products on Facebook.
So how is this relevant for business? As exhibited above, your clients, patrons, and friends are using Facebook to connect with each other, brands and businesses. The average person is sharing content that they “Like” 60 times a month. Facebook, if used correctly by a business, can provide a wonderful opportunity to let your brand go viral, reap the benefits of personal referrals, increase brand/business awareness, and provide a medium for customer feedback.